Social Media: Trending Tools And Best Practices For 2024

Social media tools are crucial for streamlining engagement, boosting creativity, and optimizing performance. From creating stunning visuals to scheduling posts and analyzing results, these tools empower individuals and brands to maximize their online presence. Here are the top 10 trending tools and their features for 2024

Lumen5

What it does:
Lumen5 is an AI-powered video creation tool that transforms text into engaging videos in minutes. Perfect for content marketers looking to repurpose blog posts or articles into shareable video content.

Best Practice:
Use Lumen5 to create short, visually captivating videos for Instagram Reels or LinkedIn posts.

 Canva

What it does:
Canva is a graphic design platform with a vast range of templates for social media posts, infographics, and videos. Its drag-and-drop interface makes design easy for beginners.

Best Practice:
Leverage Canva to create consistent branding across all social media platforms using brand kits.

Hootsuite

What it does:
Hootsuite is a social media management platform that lets users schedule posts, monitor analytics, and manage multiple accounts from one place.

Best Practice:
Plan your content calendar in advance using Hootsuite’s bulk-scheduling feature.

 Buffer

What it does:
Buffer is a simple yet powerful tool for scheduling posts, tracking performance, and engaging with audiences.

Best Practice:
Use Buffer’s analytics to identify the best times to post and improve your content strategy.

 Loom

What it does:
Loom is a screen recording and video communication tool, ideal for creating quick tutorials or product demos.

Best Practice:
Incorporate Loom videos to provide personalized responses to customer inquiries or team updates.

 Bitly

What it does:
Bitly is a URL shortening tool with advanced link tracking and analytics to monitor engagement.

Best Practice:
Shorten and brand your URLs for cleaner, trackable links in social media posts or email campaigns.

Brandwatch

What it does:
Brandwatch is a powerful tool for social listening, tracking brand mentions, and analyzing sentiment online.

Best Practice:
Set up alerts to monitor conversations around your brand or industry to stay informed in real time.

Visme

What it does:
Visme is a design tool for creating presentations, infographics, and social media graphics. It’s ideal for professionals who want to make data-driven visuals.

Best Practice:
Use Visme to design shareable infographics summarizing industry trends or statistics.

 MeetEdgar

What it does:
MeetEdgar is a social media automation tool that recycles evergreen content, ensuring your posts stay active even during downtime.

Best Practice:
Organize your posts into categories and let MeetEdgar automatically repost high-performing content.

Conclusion

By integrating these trending tools into your social media strategy, you can save time, create stunning content, and engage with your audience more effectively. Whether you’re a marketer, small business owner, or influencer, these tools will help you stay ahead in the ever-evolving world of social media.